Resources

If your marketing agency isn't taking advantage of automated digital platforms, it’s time to look for a new one. Here are some things to keep in mind when choosing a marketing agency that will be a good fit for your business.

One technique that is being increasingly overlooked by marketers is relevant re-targeting. It’s widely underused by New Zealand companies and they’re missing out on sales opportunities.

Marketing automation runs alongside your current marketing team, giving them the chance to work on the important stuff and leave the boring, time consuming part of their job to the automation process.

Having a specialised landing page for each campaign/promotion makes it easier for customers to determine what actions to take on your page.

You’ve created a shiny new website, talking about you, showing your products and even giving people the option to buy stuff on it. But now what? Here's some pointers to help you navigate the digital world of marketing your new website.

Cart abandonment win-back campaigns are a crucial aspect of e-commerce marketing that aim to recover lost sales and re-engage customers who have left items in their shopping carts without making a purchase.

Google Pay-Per-Click (PPC) and organic search are two different methods of driving traffic to a website through Google.

By improving a website's SEO, businesses can drive more targeted traffic to their website, which can lead to increased sales and growth.

Marketing automation lets you better leverage your time and marketing budget and also allows you to offer your current and prospective customers a much more customised experience. This will help you to build a stronger long-term relationship with them.

Email marketing is a cost-effective and powerful way of reaching and engaging with customers and potential customers. When done correctly, email marketing can be an effective tool for growing a business.

An email welcome journey or onboarding funnel is a series of automated email messages that are sent to new subscribers or customers. Learn the secrets to make them powerful.

Welcome emails and a welcome journey can have 86% higher open rates than other emails and generate, on average, up to 320% more revenue per email than other promotional emails. We walk you through this simple automation that can make a massive difference to your sales.

Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. It's a powerful tool but understanding some of the terminology used can be challenging to grasp. We explain it for you.

Conversion rate optimisation (CRO) is the process of improving the performance of a website or landing page in order to increase the number of visitors that take a desired action

In the B2B sector, marketing automation can be used to improve the efficiency and effectiveness of marketing campaigns, resulting in better lead generation and customer engagement.