Google PPC vs Organic Search

Google PPC is a form of paid advertising where businesses create and display ads on Google search results pages and other websites. Advertisers bid on specific keywords and pay Google every time someone clicks on their ad. PPC allows businesses to quickly drive targeted traffic to their website, but it can be costly in the long run.

Organic search, on the other hand, is the process of improving the visibility and ranking of a website on Google search results pages through various techniques such as search engine optimization (SEO). Organic search can take longer to produce results, but it can be a more cost-effective method of driving traffic to a website in the long run.

PPC is a good option for businesses looking to quickly drive targeted traffic to their website, while organic search is better for businesses looking to drive long-term, sustainable traffic to their website. Both PPC and organic search can be effective in driving traffic to a website, but they have different goals and target different audiences.

It is also worth noting that a combination of both PPC and organic search can be beneficial. By using PPC to drive immediate traffic to a website, and using organic search to improve the visibility and ranking of a website in the long run, businesses can achieve a more sustainable and cost-effective way of driving traffic to a website.